The Power of the Online Review
Online reviews are available for almost any company that uses the internet to promote their business. Google, Yahoo, Bing, Judy’s Book and Angie’s List are great places to learn about the reputation of any business you are about to hire. Companies who subject themselves to online reviews will tend to be the more honest in their field. All online reviews are not legit, some companies post their own misleading reviews or have friends post reviews for them. Even with this possibility these reviews can be a great tool in determining which company to hire. Just by reading the online review will give you a good idea if they are real or fake, look at the author. Investigating the author may reveal that they have given multiple reviews to a particular company, this is a sign that the reviews are fake. The Google search for “carpet cleaners in Tampa Fl” brings up a variety of carpet cleaning companies.
A close look at the first one on the list gives away a lot slot. They have 20 review and when we look at the latest review we see this particular person has given a glowing review to all three of the this carpet cleaning companies Google place pages, this is a red flag for sure. looking closer we see that out of the 20 reviews most of them give reviews to all of their Google places pages, This tell me that this company has mostly fake reviews. This is not as bad of a thing as it sounds, this company views these reviews as an important part of their online presence and a bad review would be devastating.
This can be used to the consumers advantage, Call this company up and tell them that you are calling them because of their glowing reviews. Mention their reviews a couple of times during the phone conversation this will tell them that you also understand the importance of these review. They will give you A plus service when they come to your home because they will be afraid of you giving them a Poor online review. This may be the best weapon you have to get the best customer service every time.